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Smart Local Online Marketing
What is Smart
“Local Online Marketing”?
Here’s
what Wikipedia says: Historically, consumers relied
on local newspapers and local TV and radio stations to find local
product and services. … Consumers are increasingly using search
engines to find these local products and services online. In recent
years, the number of local searches online has grown rapidly while
off-line information searches, such as print Yellow Page lookups,
have declined. As a natural consequence of this shift in consumer
behavior, local product and service providers are slowly shifting
their advertising investments from traditional off-line media to
local search engines.
But doing
this in effective manner requires skill and experience and this
is where eZynes comes in. We do this for local businesses in a way
we call “Smart
Local Online Marketing”.
Why
Do You Need To Do Local Online Marketing For Your Business?
Benefits |
TV
& Newspaper Ads |
Local
Online Marketing |
1.
RESPONSE |
*
Poor since people are forced to read.
* Takes time to get sales. |
*
High since people actively search for your product
(as keyword).
* Instant, high increase in sales. |
2.
COST |
*
High, and needs repetition. |
*
Low, one-time investment. |
3.
AD SPOT/
POSITION |
*
Low & Lost in the crowd.
* Top spots limited &
common for all products.
* Premium cost for prime
slots. |
*
High, Prime spot & Stands out.
* Top spots available for each of the 1000's of products/
services.
* Fixed one-time fee for prime spots. |
4.
EXPOSURE
PERIOD |
*
Instant to 1 day
(Low shelf life).
* Need to be repeated for exposure. |
*
Shown for years
(High shelf life).
* No need for repetitive investment. |
5.
BRAND
IMAGE |
*
Business not found through Net considered low tech,
old & backward. |
*
Projects your product as modern, premium,
interactive brand. |
6.
REVIEWS |
*
Lacks scope to display review. |
*
Thrive on display of reviews. |
7.
ACCESS TO
INFO |
*
Does not facilitate research & access to related info
for purchase decision. |
*
Prospects do all research online before buying your product. |
How
will eZynes help you?
Getting
Google to list your company on the first page of organic listings,
so that when any prospect from the same city searches for
related products/ services, your business name shows up prominently
along with the address and description of your business. This
will help your business even if you don't have your own website.
We can add photos, videos, any reviews of your business, etc,
from your clients, which will boost your business substantially,
in addition to giving you the image of a modern, net savvy
company. |
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Please fill in the form below. We will
contact you shortly with a Proposal (Fields marked with * are mandatory):
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